1. Founder & team Other founders (name, email, phone, role) One founder per line.
Are you willing to relocate or work in person if required? Select… Yes No Potentially, depending on circumstances
Where can we see more of your work? LinkedIn, X, personal website, GitHub, other links.
Are you applying solo or with a co-founder? Select… Solo founder Co-founders
If you have a co-founder: how long have you known each other, and how long have you worked together?
What is the most impressive thing you have built, shipped or achieved? Tell us specifically what you personally did and what the outcome was.
Tell us about a time you had to figure something out with no clear playbook. What was the situation, what did you actually do, and what was the outcome?
What is a non-obvious skill or piece of domain expertise you have that most founders in this space wouldn't?
Tell us about something you started and did not finish, or a business/project that failed. What happened, and what did you learn?
Why are you building this business, and why now?
Looking 10 years ahead, what would an ideal outcome look like for you, personally and professionally?
What is a belief you hold about your industry that most smart people in it would disagree with? We are interested in how you think, not whether your answer is right.
2. Business & customers Business name *
What does the business do? * Explain it in simple terms, as you would to someone who has never heard of the business.
Geographic reach Select… One city / local area Multiple locations within one country Multiple countries Other
How many paying customers do you have today? Select… 0 1–10 11–50 51–100 101–500 501–1,000 1,001–10,000 10,000+
What does a "paying customer" mean for your business? If you are pre-revenue, tell us who your intended customers are and what evidence you have that they want your product or service.
What are customers paying you for? Describe your core product or service and how you price it.
Why do customers choose you? What problem are you solving, and what do you do better or differently?
Who are your main competitors or alternatives?
How does the business make money? Briefly explain your business model and what will drive future growth.
3. Traction & growth This section is particularly important to us. Please use actual numbers wherever possible.
Revenue generated in the last 12 months Select… Pre-revenue Less than $10,000 $10,000–$49,999 $50,000–$99,999 $100,000–$249,999 $250,000–$499,999 $500,000–$999,999 $1 million+ Prefer not to say
Currency
How has your revenue changed over the last 12 months? Select… Declined Remained broadly flat Grew by 1–25% Grew by 26–50% Grew by 51–100% More than doubled Pre-revenue / not applicable
What has driven this change?
How has your customer base changed over the last 12 months? Select… Declined Remained broadly flat Grew by 1–25% Grew by 26–50% Grew by 51–100% More than doubled Pre-revenue / not applicable
What has driven this change?
For the 2 to 3 metrics that matter most, please provide the latest figures.
What have you learned from your customers that has changed how you operate the business?
Please briefly explain your biggest constraint.
4. Gwira fit Why are you interested in working with Gwira? What about Gwira's approach or model interests you?
What are the 2 to 3 biggest things you need to accelerate growth over the next 12 to 18 months? Please be specific.
Tell us more about the areas where you need the most help.
What would a successful partnership with Gwira look like 12 months from now? What would be meaningfully different about your business?
What is one thing you believe Gwira could help you achieve that would be difficult to achieve alone?
5. Ownership, commitment & risk Who owns the business today and in what proportions? For each significant owner: name, ownership percentage, and whether they are a founder, investor or other.
Have you raised external capital? Select… Yes No
Are there any significant terms, obligations or investor rights we should understand?
Are there any commitments that could materially affect your ability to build the business? Select… Yes No
If yes, please explain. For example other businesses, employment, studies or founder availability.
Are there any legal, regulatory, debt, founder, investor or ownership matters we should know about? Select… Yes No
If yes, please explain. Please be transparent; it helps us understand the business accurately.
6. Supporting materials, consent & submit Links to supporting materials Pitch deck, financial summary, management accounts, traction report or product overview. Please share links (Google Drive, Dropbox, etc.) rather than confidential files.
Anything else you think we should know?
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